lisem

Lisé Markham
Founder/President


Entrepreneur and broadcast television executive with extensive track record in all areas of start-up, operations, management, sales, marketing and product development.

By A Web Design

Recent Testimonial

Letter of Recommendation from Downtown San Diego Partnership

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Internet Trends 2012 by Mary Meeker

Internet Trends 2012

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Today’s Mobile Cybersecurity

Protected, Secured and Unified

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The Social Media ROI Cookbook:

Six Ingredients Top Brands Use to Measure the Revenue Impact of Social Media

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Social Media Tune Up

3 Step Process To Effective Social Media

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5 Best Practices for Social Media Measurement

How to link social media metrics to business results

Insights from the webinar, Less Talk + More Action = Better Results, in the Measure What Matters: Redefining Marketing Success in the Digital Age series, presented in association with the American Marketing Association and SAS

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State of Social Media in 2013

The State of Social Media and Social Media marketing in 2013


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Successful Social Media

Emic Media in conjunction with MarketingProfs offers a Step-By-Step Guide to a Successful Social Media Program. Everything you need to know about establishing your strategy, policy and team.
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Transform Your Life in a Week

by Jerry Del Colliano

 

calendar_smEver notice how different a vacation somewhere other than home can do for your health, happiness and personal life?

 

And often it only takes a day or two back in the grind to return to the thing we needed to take a vacation from in the first place.

 

Try this.

 

Pick a week and make it a week of transformation.

 

Each day concentrate on one change and to the best of your ability, stick to it.  And if you don’t like the results, you can always go back to the old routine in seven days.

 

Windows 8 presents a dilemma for PC makers. It contains two very different user interfaces: a touch-oriented, tablet-like one with clusters of tiles, full-screen apps and an on-screen keyboard; plus the traditional Windows desktop and apps, which are best used with a mouse or a touch pad and physical keyboard. So the hardware companies are trying to create laptops that work well with both environments.
This week, I’ve been testing one of the most creative and best-known of these new laptops, the $1,000 IdeaPad Yoga 13 from Lenovo. It takes its name from the fact that, like a yoga practitioner, it can contort itself into multiple positions, some of them unusual, using a sturdy but flexible hinge.
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Breaking a Dry Spell

by Jerry Del Colliano

 

dryAthletes have them – a time when they can’t seem to get a hit, score a goal or contribute positively to their team no matter what they do.

 

Actors have them – they might have been all the rage once and now they can’t seem to get a good part.

 

Singers can be one hit wonders or they can come back again and again and stoke their careers even over the span of different generations.

 

We all have dry spells.

 

When a hockey player can’t seem to score a goal through skill or luck, it is usually because they are getting so concerned that they grip their stick too tightly.  The same is true in others sports where trying too hard does not reap results.

Windows 8 presents a dilemma for PC makers. It contains two very different user interfaces: a touch-oriented, tablet-like one with clusters of tiles, full-screen apps and an on-screen keyboard; plus the traditional Windows desktop and apps, which are best used with a mouse or a touch pad and physical keyboard. So the hardware companies are trying to create laptops that work well with both environments.
This week, I’ve been testing one of the most creative and best-known of these new laptops, the $1,000 IdeaPad Yoga 13 from Lenovo. It takes its name from the fact that, like a yoga practitioner, it can contort itself into multiple positions, some of them unusual, using a sturdy but flexible hinge.

 

read more

 

 



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Beginner's Luck

by Jerry Del Colliano, February 13, 2013

 

diceIt is amazing how many beginners are lucky.

 

If you’ve wondered why that is, perhaps it is because beginners are not really lucky.

 

They are fearless.

 

The more we fear failure, the more we fear what it takes to be successful.

 

When we start something new – such as a new job, a new hobby, or a new interest, our best days are usually in the beginning before we hear the negative attitudes of others, or even worse – the repetitive words of constraint.

Windows 8 presents a dilemma for PC makers. It contains two very different user interfaces: a touch-oriented, tablet-like one with clusters of tiles, full-screen apps and an on-screen keyboard; plus the traditional Windows desktop and apps, which are best used with a mouse or a touch pad and physical keyboard. So the hardware companies are trying to create laptops that work well with both environments.
This week, I’ve been testing one of the most creative and best-known of these new laptops, the $1,000 IdeaPad Yoga 13 from Lenovo. It takes its name from the fact that, like a yoga practitioner, it can contort itself into multiple positions, some of them unusual, using a sturdy but flexible hinge.

 

read more

 

 



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San Diego Web Designer, Website San Diego, Website Development News OC

by Lisé Markham, February 12, 2013

 

logo-downtown-san-diego-partnershipEmic Interactive Media was hired by the Downtown San Diego Partnership to guide them in the overhaul of all their branding and marketing platforms. They unveiled their new logo which was designed by Emic, the Partnership, and Jacob Tyler of San Deigo after months of collaboration amongst their stakeholders of the Partnership.

 

The interactive website and media center will be launched late March, 2013. Emic provided the creative direction, content and branding along with the Partnership and Jacob Tyler is the website designer.

Windows 8 presents a dilemma for PC makers. It contains two very different user interfaces: a touch-oriented, tablet-like one with clusters of tiles, full-screen apps and an on-screen keyboard; plus the traditional Windows desktop and apps, which are best used with a mouse or a touch pad and physical keyboard. So the hardware companies are trying to create laptops that work well with both environments.
This week, I’ve been testing one of the most creative and best-known of these new laptops, the $1,000 IdeaPad Yoga 13 from Lenovo. It takes its name from the fact that, like a yoga practitioner, it can contort itself into multiple positions, some of them unusual, using a sturdy but flexible hinge.

 

read more

 

 



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Consumer Electronics Show 2013

by Lisé Markham, January 14, 2013

 

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This was my fifth CES and I still have my gadget glow. I’ll take one of the above, please.

 

Year one, I was a techshow virgin even though I’d spent most of my life building and running TV stations. And that when it was all about big screen TV’s. No doubt, until I got into data and mobile/social delivery, did the true underbelly of what it takes to make our lives so connected and creatively showcased did I want to go every year.

 

No one said that better than Will.i.am. Yes, Mr. Black-Eyed Peas was a killer speaker and innovator and everyone in the room was shaking their heads at his brilliance about tech. He’s even on the boards of Coke and Intel.

Windows 8 presents a dilemma for PC makers. It contains two very different user interfaces: a touch-oriented, tablet-like one with clusters of tiles, full-screen apps and an on-screen keyboard; plus the traditional Windows desktop and apps, which are best used with a mouse or a touch pad and physical keyboard. So the hardware companies are trying to create laptops that work well with both environments.
This week, I’ve been testing one of the most creative and best-known of these new laptops, the $1,000 IdeaPad Yoga 13 from Lenovo. It takes its name from the fact that, like a yoga practitioner, it can contort itself into multiple positions, some of them unusual, using a sturdy but flexible hinge.

 

read more

 

 



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Emic Media Case Study: Strategy, Design, and Interactive Elements for a Life-Science Product Aimed to Clinicians and Consumers

mddscoreMDDScore is a simple blood test that can aid in the diagnosis of Major Depressive disorder (MDD). The MDDScore looks at a combination of 10 biochemicals from four different biological pathways in the body.

Blood levels of these individual body chemicals are measured and then entered into a unique mathematical equation to obtain a single test score. This score represents the person’s likelihood of having MDD.

The test result is intended to be used as an aid in the diagnosis and management of MDD and in conjunction with other clinical and laboratory information.

 

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Emic Media Presentation

Click here to access The Mobile DTV presentation for the National Association of Broadcasters.